Who We Are

Preksha and Arya Desai, a dynamic sibling duo from Chicago, USA, born in India, share a deep connection to their roots. With a mission to honor Bhartiya style and culture, they founded Hype Hazard to elevate traditional designs onto the global fashion stage. By blending age-old traditions with modern sensibilities, they aim to create designs that resonate with today's fashion-conscious individuals.

Hype Hazard is more than just a brand; it's a platform for celebrating Bhartiya heritage. The brand seeks to inspire pride and confidence, envisioning a world where Bharat's aesthetics are embraced globally. Join us in redefining fashion boundaries—wear Hype Hazard and showcase your heritage with pride.