Who We Are

Hype Hazard was founded by dynamic sibling duo Niki Desai & Ankit Desai with a mission to honour Bharatiya style and culture. With a legacy of 50 years in family business, these third-generation entrepreneurs aim to create designs that resonate with today's fashion-conscious individuals.

Hype Hazard's objective is to elevate traditional designs onto the global fashion stage by blending age-old traditions with modern sensibilities. With offices in Ahmedabad and Chicago, they aim to take the brand global and promote "Made in Bharat".

Hype Hazard is more than just a brand — it's a platform for celebrating Bhartiya heritage, inspiring pride and confidence, and envisioning a world where Bharat's aesthetics are embraced globally.